Christmas200 - a multilingual marketing campaign
Working with Pop the Cork Publishing CEO Sally Veilette, I helped market her series of bilingual paperbacks, ebooks, and narrated animated ebooks. This included conducting a brand guideline development effort, and the subsequent creation of marketing materials for print, web, and email.
My roleGraphic Designer (Freelance)
DateOctober 2023 - Present
Conclusion
Santa’s Story me to take my design to new, maximalist heights. Sally’s vision for the app was fun, festive, and far different from my usual clean gridlike design aesthetic. Through this project, I learned to balance my need for usability with exciting visuals and aesthetics.
I am still overseeing the development of the Santa’s Story app as it marches towards publication on the Apple and Google app stores. To learn more about Twas200, visit the company’s website (which I also designed in Wordpress).